Can mankind come together through business to solve the problems that we can't fix on our own?

The New Reality
We live in an era of unprecedented change and prodigious challenge.

Never has the world faced a more uncertain future. From energy transition to reliable food supplies. From water scarcity to the spread of zoonotic disease. From rapid urbanisation and people migration to climate change. What all of these have in common is that they are global in magnitude and importance, and simply too big for individual companies to address on their own. Business is operating in a new climate to do with our common destiny and this is changing the way we see competition and way we want business to be conducted.

The Insight
The bonds of humanity are more powerful than chemical bonds

SABIC’s success as the world’s fourth largest (and youngest) chemicals company is based on more than patents and a culture of solving bafflingly technical scientific problems. It is down to a culture of open-mindedness and collaboration which sets it apart from competitors who’ve grown used to working on their own. This cultural truth formed the basis of our strategy – to bring to life SABIC’s culture as a progressive force for collaboration and as an open invitation to the world to come together to solve global challenges, from feeding billions more people to managing water scarcity and recycling plastics more efficiently.

The Idea
Chemistry that matters.

SABIC’s first ever corporate brand campaign is a celebration of SABIC’s collaborative culture based on the notion that the chemistry that truly matters is the chemistry between people. This is the chemistry that will see mankind solve some of the mega challenges of our era. Our campaign brings to life the outputs of these collaborations – with customers, suppliers, governments, academics and even competitors – through a series of stories that illustrate that SABIC is making a difference to what really matters to mankind and making clear the contribution chemicals can make to a more sustainable future.

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Want to find out more?

This project began with a quick chat over coffee. Get in touch if you’d like to find out more – or just to discuss what we could do for you.

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