The marketing landscape has fundamentally changed.
Customers and clients are no longer driven by the merits of a product or service. They want to identify with the beliefs of the brand that sits behind it. They need to know that they can buy into a brand, not just from it.
That’s why we believe that the most powerful tool in business today is truth—a compelling narrative built around a set of beliefs that has the potential to engage all audiences and stakeholders across communications channels while carving out a meaningful role in people’s lives.
Truth is energy.
At McCann Enterprise we help companies discover their truth through a number of strategic tools and develop it into an energising idea. It’s an idea that lives in everything we do for the brand — advertising and content, digital platforms and social media, events and sponsorship, PR and identity creation, employer branding and employee communications, B2B communications and much, much more. It’s an idea that excites, transforms and, as the name suggests, has the power to energize organizations and their customers.
We have created this energy for some of the world’s biggest and most progressive corporate brands – operating both as lead agency partner and as a portal into the world’s leading creative marketing company, McCann Worldgroup, to deliver these ideas across the full spectrum of a brand’s ecosystem.
We believe we have created a new type of agency, one built on a unique insight into the the diverse needs of the modern corporate brand and the potential brands can play in people’s everyday lives.
We are proud to be part of McCann Worldgroup, the world’s most creatively effective marketing services company. It means we can offer powerful thinking combined with unrivalled worldwide scale. And it means we can give our clients seamless access to best-in-class expertise in every discipline – from global production to SEO, search and PR.