Paula is the Group Creative Director, striving to improve the quality of all of our creative output. As an art director, Paula takes particular responsibility for the overall look and feel of our communications, with a focus on the crafting and execution of ideas. Paula began her career at a leading design studio in Portugal and has a masters with distinction from Central St Martins. She has lectured on graphic information design at the University of Westminster, exhibited at the London Design Festival, and at Experimenta Design in Lisbon.