Brad Reilly began as a junior copywriter at BBDO 22 years ago. He worked his way up to creative director within 6 years. In 2009 he lead the multi-agency unit for Coca-Cola’s 2010 FIFA World Cup integrated marketing activity, he then took on the CCO role at one of SA’s biggest agencies and then setup his own creative consultancy, before returning to BBDO SA in 2014 as ECD. Brad has created some of Africa’s most iconic campaigns for brands like Guinness, Opel, Brand South Africa, Virgin Atlantic, Mercedes-Benz and Coca-Cola. He has won awards at all the major shows, including 2 Cannes Grand Prix, D&AD Pencils, Clio Golds, One Show Golds and 9 Loerie Grand Prix. He has 1 wife, 2 sons, 2 cats and too many pairs of sneakers.