The arrival of NEOM comes at a point when the world requires critical action – the challenges are evident, and no longer can we afford to continue to make the same mistakes of the past. Yet with social, economic and technological change advancing faster than ever before, there are some cautious reasons for optimism.
NEOM presents a unique opportunity for the world. An urban futuristic environment being built in the northwest of Saudi Arabia; it is a new vision of what the future could be. Here, brilliant minds are collaborating to define, design and build new cities that will fundamentally change the way we live. From introducing a new model for urban sustainability powered by 100% renewable energy to creating hyper-connected communities centred around nature, not roads - these ‘living laboratories’ will embrace technology and innovation at scale to enhance liveability and answer some of humanity’s most urgent challenges.
Through the ages, as humans, we have embraced change to make the world better for ourselves and one another. NEOM is an extension of this: a place designed to concentrate and accelerate the human drive for progress. A blank canvas for a new era of sustainable living.
Our spectacular ‘Made To Change’ campaign film brought this idea to life, launching across TV, Cinema, Social and OOH. Beginning at the dawn of mankind, the film charts significant moments of change from history, before travelling through a series of vignettes to represent a sector within NEOM, each framed by a simple ‘Let’s Change…’ proposition. Designed to inspire, it offers a tantalising glimpse of what the future could look like.
The Made To Change brand platform has since inspired twelve different campaigns, helping to double global awareness and increase investor leads by 361%.
Get in touch if you’d like to find out more – or just to discuss what we could do with you.
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