How can technology make workplace collaboration more human?

THE NEW REALITY
COLLABORATION HAS NEVER BEEN MORE CRITICAL TO WORKPLACE PRODUCTIVITY.

We’ve come to rely on technology for our collaborations at work. Even when we are together in a physical space, we expect the room to be connected.

ClickShare created the category for wireless presentation sharing. It allows you share a presentation from your laptop to the big screen at the click of a button. But with the rise of new software solutions and remote working, the category is becoming more competitive.

We needed to show that ClickShare goes beyond creating collaborations – it makes those collaborations productive.

THE INSIGHT
IT'S HUMAN CHEMISTRY THAT MAKES COLLABORATION EFFICIENT. 

While people rely on technology more and more, too often what’s designed to drive collaboration disrupts rather than enables natural human interaction. Yet simplicity, seamlessness and humanity has always been core to ClickShare’s philosophy and product portfolio.

THE IDEA
GREAT THINGS HAPPEN WHEN PEOPLE CLICK.

We shifted the focus from the tech to what it does for humans. The idea captured ClickShare’s ability to spark productivity and the transformative results that follow. A new visual world, a new wordmark, and a new graphic language inspired by ClickShare’s distinctive button reflected the brand’s promise of human connection.