Tata Communications | We’re the connection
This summer London’s iconic Heathrow Express trains took to the tracks wrapped in eye-catching Tata Communications livery and packed with cutting edge communication technology.
McCann Enterprise developed all aspects of the sponsorship campaign. Based on the theme of ‘We’re the connection’, the creative uses bold photography and facts about Tata Communications’ impressive capabilities to highlight how it connects businesses and people around the world.
As well as seven train wraps, McCann Enterprise worked with partners including JCDecaux and Initiative to produce on-board digital screens, TV spots, cross track advertising and digital airport panels.
The 12 month campaign – the first UK advertising sponsorship deal for Tata Communications – will create a fully connected brand experience for more than five million business passengers.