At McCann Enterprise we believe
an organisation that is emotionally
connected and behaviourally
aligned has a competitive advantage.
We call these organisations
Enterprise Brands are organic,
human cultures that depend
on their people to activate the brand
and all it stands for.
Enterprise Brands are expressed
through powerful ideas – ideas that
connect these people to the products,
behaviours, services and ultimately
the strategy they deliver.
We call these
Our Energising Ideas are designed
to cascade brand thinking and ownership,
create understanding and commitment
and encourage entrepreneurialism.
But above all they are about
making the business a more
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