London Market Group | London makes it possible


London Market Group (LMG) represents the insurance and reinsurance industries in London. With Brexit as a backdrop, our challenge was to articulate why London should remain the world’s first choice for insurance.

We leveraged an insight: London’s dynamic ecosystem and deep reserves of capital make it better equipped to manage the ever-changing landscape of global risk than any other financial centre. The integrated campaign effort, “London Makes It Possible” showed industry practitioners how London continues to give the world confidence to succeed.