Along with joint Creative Director Paula Amaral, Rob is responsible for driving creativity, originality and impact across all McCann Enterprise accounts. As a copywriter, Rob has a special interest in the written word and storytelling for brands. After studying philosophy at Cambridge University, Rob began his career as a freelance writer for magazines, newspapers and brands such as Reuters, the British Council and BBC Worldwide. At McCann Enterprise, he's developed brand ideas and campaigns for organisations ranging from Deloitte, EE and the Carbon Trust through to Save the Orangutan, Dorchester Collection and the Dubai 2020 World Expo. Rob's first book, The Beautiful Poetry of Donald Trump, was a bestseller in 2017, which he followed up with Vladimir Putin: Life Coach in 2018.