Zurich Insurance | For those who truly love their business


Business insurance and love may not seem a natural fit, but anyone who knows business people knows they can be incredibly passionate about their businesses. And Zurich believes that when you’re passionate about something, you’ll want to protect it in the best way.

If your business means the world to you, wouldn’t you want to protect it with the best insurance?

The new global creative idea for Zurich is ‘For those who truly love’. Our task was to translate this for a business audience and position Zurich as insurer of choice for those who won’t accept anything less than the best.

The campaign ran in national press, outdoor and online.