UNEP | Voice of reason
UNEP is the voice for the environment within the United Nations. It acts as a catalyst, advocate, educator and facilitator to promote the principles of sustainable living.
We were briefed by them to develop a global campaign to promote the use of public transport and to educate people about the consequences of global warming.
The ‘Voice of Reason’ ran in 20 countries around the world as well as on BBC World, CNBC, TV5, CNN and Bloomberg. In addition about 60 organisations integrated the campaign into their own national or local communications campaigns.
The commercial won a gold at the EACA (European Association of Communications Agencies) ‘CARE Awards’, beating campaigns from Greenpeace and Amnesty.