Toshiba Z930 | The ultra-thin Ultrabook

Why can’t a laptop be beautifully thin and beautifully powerful at the same time? In the technology world, aesthetics sometimes come at the cost of functionality – but Toshiba’s Z930 Ultrabook combines the two without compromise.

The Z930 epitomises Toshiba’s philosophy of making the most advanced and attractive technology convenient and user-friendly.

We knew we wanted to position the product as desirable yet powerful. But we also wanted to make our pitch in a distinctly Toshiba way.

This meant drawing on the brand’s personality and unique way of talking. It’s what we call ‘Toshiba Talk’, a down to earth, witty and playful voice that helped us get to the nub of what makes the Z930 special.