Toshiba Encore | Look closer, see more

The Encore Windows tablet is packed with show-stopping functionality. But Toshiba didn’t have a long history in tablet making, so our communication had to truly wow people to get them thinking seriously about the Encore.

How do you make a new tablet stand out in a sea of better known competitors?

To encourage people to find out more about the Encore, we brought a simple product truth to life – that the closer you look, the more great features and thoughtful details you discover. Unlike many tablets, which end up in a drawer after a few weeks, the Encore is a star performer.

To communicate the endless good stuff inside the Encore in an entertaining way, we created a journey inside the tablet, working with Psyop to create an immersive world through intricate illustration and a blend of 2D and 3D techniques.