SABIC | Chemistry that matters


SABIC is one of the world’s largest chemical companies and the largest company in the Middle East. We helped them demonstrate their capabilities and make an impact at the world’s largest chemicals and plastics show, the K show in Düsseldorf.

The key to selling is to know exactly what challenges are keeping your customers up at night. We showed SABIC’s customers that SABIC grasps their challenges – and has the capabilities to help them – at this year’s K show in Düsseldorf, attended by 220,000 people.

Working in conjunction with Jack Morton, we created a 12,000 sq ft, three-storey stand. It was subtly divided into customer zones from automotive to aerospace to construction, each demonstrating the company’s capabilities through case studies.

Advertising and PR outside the arena drew in potential customers, while the stand itself provided an inspirational environment in which to meet customers and tell the story of one of the world’s most innovative companies.