Purina | People and pets are better together


Purina believes people and pets are better together, so they wanted to be known as a leader in the Pets at Work movement. They asked us to help them realise this ambition and recruit 200 companies across Europe to introduce Pets at Work schemes to their offices.

Our work aimed to explain the benefits of a Pets at Work programme while removing barriers. For example, our interactive toolkit contained a six-step process companies could follow to start their own scheme as well as a host of ready-made materials to communicate with employees at all levels.

To raise awareness and drive trial, we also created a high-impact social media campaign for Facebook, Twitter and LinkedIn. Targeting HR, CEOs and dog-lovers, the campaign celebrates all the benefits that pets can bring employers and employees in the workplace.