Nestlé Chef | Works of taste

Chef was launching a range of bouillons, jus and fonds based on the principles of classical Escoffier cooking. They were as close as possible to what chefs would make for themselves. But how do you sell them to high-end chefs whose instinct is to make from scratch and never compromise?

Being a top chef is more than a job. It’s a calling. Like a writer, artist or winemaker, a great chef will aspire to a discernible style.

And their ambition is ultimately transferred to their food. It’s their medium. Signature dishes are an expression of their ambition and what they can achieve given the right ingredients.

Our work for Chef reflects this sense of artistry and alchemy, aligning the brand to the world of the best chefs and the cleanest, finest flavours.