Nestlé Chef | Made to your standards
CHEF is the culinary aid that the very best chefs turn to in the kitchen. They do this because it is a brand that has uncompromising standards. Because it is made to their standards.
This puts the CHEF brand in a unique position. It means that it is the only brand able to reflect their emotional priorities – their ideas, their hopes and their ambitions, and at unique time for a food industry experiencing unprecedented change as people the world over look for stimulating new ideas in food whilst also respecting the authenticity that comes with traditional culinary traditions.
CHEF is the only culinary brand that can talk about this tension with true authority, which is why our campaign celebrates the fact that there has simply never been a more exciting time to be a chef.