JLL | The new performance of property
The view from the Shard is nothing compared to what JLL can see. Our challenge was to put property on the boardroom agenda and help JLL become the reference for a more strategic dialogue about real estate.
Our work has lifted the profile of JLL, in particular among C-suite audiences who often failed to see them as a major service provider.
The campaign, based on the notion of ‘The new performance of property’, asks us to see property not merely as bricks and mortar but as a valuable source of business performance.
It’s a far cry from the familiar language of a commercial estate agency, and positions JLL as a new kind of property partner, able to compete with the professional service companies who are increasingly moving into the property space.
Awarded Best Corporate Campaign at the Property Marketing Awards 2014.