HENRi@Nestlé | Projects that matter
Nestlé wanted to launch a flagship global open innovation platform to allow them to accelerate innovation and increase their collaboration and partnership with start-ups, accelerators, VC’s and other innovators. To do so, we created an entirely new brand and website for them: HENRi@Nestlé. The global platform will bring the brightest and most innovative start-ups together with the resources and scale of the world’s leadingnutrition, health and wellness company, resulting in high-quality, innovative and transformational solutions that respond to social and business challenges.
The ambition of the platformis encapsulated in our Energising Idea: “Projects that matter”. All of the challenges / briefs on the platform seek to make a meaningful positive impact to the millions of people around the world who buyand consumeNestlé products, focusing on health, wellness, sustainability and the environment.
In the spirit of collaboration, McCann Enterprise and Nestlé have worked together from the very start, from defining the initial brand and determining its personality, look and feel, through to the development and launch of the website – accomplished in just 150 days, to commemorate Nestlé’s 150th anniversary. The partnership is ongoing as McCann and Nestlé continue into the post-launch phase of reaching out to the start-up community, driving applications to the projects and managing the collaboration process to ensure success. Already, HENRi@Nestlé is forging partnerships on the projects that matter.