Damac Maison | There’s no place like Maison
Imagine a place where you can enjoy the warmth of home and the star treatment of a top hotel at the same time. Damac Maison is a new concept in Dubai luxury living, combining impeccable service with the welcoming informality of your own home.
Damac wanted to bring something new to the property scene – a fresh kind of luxury that could compete with the chilly glamour that dominates Dubai living.
To achieve this we created an Energising Idea that blends the pleasure and familiarity of home with the exceptional service levels associated with the best hotels. Hence our claim, ‘There’s no place like Maison.’
This simple truth was the blueprint for a campaign that not only dramatised the guest experience but provided inspiration for developing the Damac Maison concept.