Business in the Community | Would you be ready?


Business in the Community, The Prince’s Responsible Business Network, is on a mission to help small businesses protect themselves from crisis. “Would you be ready?” is the new campaign platform to put resilience on the agenda for small business in the UK.

The campaign uses a series of typographical animations and provocative statements about the biggest issues that affect small businesses: cyber-attacks, fires and floods. Statements are submerged in water, burning, broken like glass and hacked, confronting the complacency felt by some small businesses and appeal to their owners’ sense of pride in the enterprises they have built.

Launching to coincide with Responsible Business Week, the campaign ran across a variety of online and offline media, including a dedicated website, social media and paid social, as well as in-branch, events and leaflets.

Activity will raise awareness for a new online test that small business owners can take to test their preparedness and receive advice on tackling different crisis scenarios.