Activyl | Product Launch

Activyl is a completely new approach to flea treatment based on a new science called bio-activation that protects the animal from the harmful chemicals used to eradicate parasites, so setting a new standard within the category.

Bio-activation encouraged us to think about flea treatment differently – from the perspective of the pet, and to talk to owners who were concerned about the chemicals their pets were exposed to through conventional flea treatments.

And so our communication played to the psyche of pet owners who treat their animals as they would themselves, positioning Activyl as the brand of choice for owners who strongly empathise with their animals.

We developed everything for the launch of Activyl, including the brand positioning, name, identity, packaging, advertising, digital assets and all support materials.

The campaign won the B2B Marketing Best Product Launch of the Year in 2013.