LloydsPharmacy appoints McCann for digital healthcare communications assignment

McCann has been awarded a creative assignment for leading pharmacy brand LloydsPharmacy, ending a three-way competitive pitch process.

The assignment is expected to cover a creative campaign launch centred around LloydsPharmacy’s new digital healthcare strategy.

LloydsPharmacy has around 1,500 pharmacies across the UK, employs 17,000 people and dispenses more than 150 million prescription items annually. LloydsPharmacy is part of McKesson UK, a leading provider of integrated healthcare services to the NHS specialising in medicines, pharmaceutical care and primary care patient services.

Stephen Meade, CEO at McCann Enterprise, said: “We are delighted to be working with LloydsPharmacy and look forward to creating a campaign that reflects its status as a much-loved brand and part of the fabric of our communities.”