We have created our first campaign for Thompson Aero Seating to launch their latest product – the new VantageDUO seat. This campaign sees us bring to life the brand positioning we created for the brand, ‘Together, we create wonder’.
Completely passenger focused, the new seat significantly achieves greater levels of comfort within a similar pitch to a traditional recliner seat. The Immersive Relaxed Position offers maximum comfort to single-aisle aircraft passengers on longer-range flights, without compromising density. It is a truly ground-breaking product that has sparked excitement within the industry worldwide.
Launching the VantageDUO required a campaign that brought the products’ many features to life, this innovative business-class seat had to stand out from competitors.
Because the seat allows for the deepest relaxation, it gives passengers a luxurious feeling of weightlessness and comfort that lends itself to a dreamlike state. In a feature-driven category, our disruptive campaign aims to convey this emotion, and to express the feeling of space and freedom. Unique, dream-like and surreal visuals further bring a dreamy feel to the viewer – while showcasing each feature in detail.
The campaign also encourages airlines to wonder at the possibilities this new seat offers for their businesses with the intelligent angled design that optimises every inch of the cabin.
The campaign launched with an 80” creative film, a 30” product film and cutdowns, and features print and digital material across a range of industry publications and owned channels. The VantageDUO seat’s official launch at AIX (Aircraft Interiors Expo) in Hamburg in June 2022
Thompson Aero Seating is recognised for cutting-edge design, engineering, and manufacture of premium airline seating. With a worldwide customer base featuring many of the world’s top airlines including Delta, Lufthansa, and Singapore Airlines, Thompson Aero Seating is one of the leading suppliers of Business and First-Class aircraft seating.
Today, under the ownership of AVIC (Aviation Industry Corporation of China), one of the largest and leading aerospace companies in the world, Thompson Aero Seating are one of Northern Ireland’s most successful and fastest growing businesses.