Mo advises our clients on digital marketing strategy. He has a keen interest in customer experience and relationship management, as well as the systems and automation that underpin them. Mo has over 15 years’ experience of consulting on digital marketing, and has led multidisciplinary teams at Hogarth, Kitcatt Nohr, DigitasLBi and Evolving. He has worked for clients including Apple, Dyson, Nespresso, Starbucks, Nissan, Puma, Santander, Lexus, John Lewis, Waitrose and BSkyB. McCann Enterprise clients have benefitted from Mo’s broad expertise covering both experience strategy and technologies such as marketing automation, data analytics, omnichannel relationship and experience platforms, mobile and web development. In spite of his job title, Mo much prefers vinyl to streaming.