Agency news

McCann Enterprise Goals brief

May 5 2016, by Louise Maclean-Stephenson

We are delighted to announce that McCann Enterprise has been appointed by Goals Soccer Centres to review its brand positioning and help guide its future development.

Goals is a successful and established operator of purpose built dedicated small-sided soccer centres operating across 47 centres in the UK and US.

In recent years the brand has come under increasing pressure from new low price options. In particular, the growth of local authority, all weather pitches, has given new life to a raft of budget competitors.

Stephen Meade, CEO of McCann Enterprise commented: “Our objective is to understand the new dynamics of the category. We want to help Goals re-assert its leadership credentials, but in a way that reinforces and justifies the brand as the premium player in the category.”