Blog - McCann Enterprise

Agency news
Blazing a trailer
July 1, 2014
At McCann Enterprise we’re always looking for new ways to bring business topics to life. So when we were asked by our mother ship IPG to do a trailer for their “New Realities” research presentation on the changing global consumer, we jumped at the chance. It was also an opportunity to see what we could […]

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Recent work
The sixth sense for your drive
July 3, 2014
“How do we sell Intelligent Suspension?” was the question Monroe asked us when we met them at the back end of last year. And they weren’t talking solely about selling to car buyers. The Monroe team wanted to inspire the whole chain of stakeholders, from their own engineers through to their automotive customers and finally […]

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Recent work
Bringing out the fun of sharing
July 3, 2014
The challenge was to encourage sales of Nestlé Sharing Bags in cinemas, offices and theme parks across the UK. We thought there was some engagement to be created in talking about the many ways people shared sweets. Our key insight was that people share and take confectionery from the bag in more ways than you […]

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