As reported by The Drum, we’re delighted to announce that Aviva Investors has chosen McCann Enterprise as its lead global strategic and creative agency following a six-way competitive pitch.
With an immediate focus on the strategic positioning of the brand, activity will kick off in Q4 2018, with positioning and campaign work being developed across a range of Aviva Investors’ propositions throughout 2019.
Stephen Meade, CEO of McCann Enterprise, said: “We are thrilled to be partnering with Aviva Investors, a brand whose heritage, ambition and scale provide enormous potential, and we have every expectation of developing the category-leading creative work their brand needs to unlock that potential. We are particularly excited by Aviva Investors’ Responsible Investment credentials, making them a hugely relevant brand in a changing landscape.”
Isla Mackenzie, Global Head of Marketing of Aviva Investors, said: “Throughout the pitch process, McCann Enterprise demonstrated the strength and depth of their capabilities right across the spectrum – from strategic thinking through to creative execution. That, combined with their global footprint and expertise across a variety of disciplines, made McCann Enterprise our partner of choice.”